Steal these words.
Keep the disclosures.
Five templates that carry a deal from "I know a company that needs this" to a signed client. Adapt freely — even the disclosures can be in your own words, as long as they stay clear and up front. The anonymity wording is the one thing to keep as written.
Double curly braces mark what you personalize. The rules behind the templates live in the partner terms.
The client-introduction email
When to use: a 25–200-person client you already advise who should be measuring engagement but isn't. Personalize the opener and the placeholders; put the disclosure paragraph in your own voice if you like — just keep it clear and impossible to miss.
Sending this? Register the deal first — one email to partners@staffhero.com locks in 90 days of protection. The sprint it offers is the People Risk Sprint.
The pulse announcement email
When to use: the week before your client's first pulse. You customize it for them; their CEO sends it. Reword anything except the three anonymity bullets — they're what makes the team answer honestly.
The "one visible change per cycle" commitment is the line that decides whether round two gets answered. Don't let your client cut it.
Three posts, disclosure baked in
When to use: building pipeline in public. Swap in your own numbers and lessons — and the disclosure stays in the post itself, not buried in a comment.
Never bid on StaffHero brand terms to promote a post, and keep partner codes off coupon and deal sites — both end the partnership.
The disclosure is not optional.
The wording is yours.
Adapt these to your own voice — they're a floor, not a script. What can't change: the disclosure must be clear, easy to spot, appear before your first link or recommendation, and live in the same medium as the content (for video: spoken and in the description). Disclosing the relationship itself is required by the program terms.
What makes a disclosure valid
Whatever words you choose, a valid disclosure sits before the first affiliate link or recommendation, in the same medium as the recommendation itself.
- Before the link — not in a footer the reader never reaches
- Same medium — a post discloses in the post, an email in the email
- Video counts twice — say it out loud and put it in the description
One clear sentence is enough. A bio link, a hashtag, or a disclosure in the comments is not.
Seven objections,
one line each
When to use: the reply, the call, the hallway. These aren't scripts to recite — each is the shortest true answer.
| You'll hear | You say |
|---|---|
| “We already do 1:1s.” | 1:1s get you the sayable half — anonymous aggregation surfaces the rest. |
| “Is it really anonymous?” | It's engineered, not promised: results only appear once 5+ people answer, no IP logging or device fingerprinting, response timing is jittered, and identifying details are redacted from comments. |
| “Surveys go nowhere.” | The output isn't a dashboard, it's a brief that ends in actions — and the team sees the action board, so “we heard you” becomes “we fixed it.” |
| “We're too small for this.” | The privacy floor is 5 responses, so it works from about 25 people — exactly who it's built for. |
| “Another subscription?” | One regretted resignation costs $11k+; this starts at $99/month flat — hiring 10 more people doesn't raise the bill. |
| “Can we try it first?” | It's free to explore — the full product in demo mode, no card. You only pay when you launch your first real pulse, and there's a 60-day money-back guarantee. |
| “Why not a Google Form?” | A form gets you data; StaffHero is a licensed eNPS® vendor and writes the Leadership Brief — the “so what” — every month. |
Backup for every line: the sample Leadership Brief, the sample Team Digest, and flat pricing.
Writing your own copy?
Check the approved claims first.
Everything on this page is safe to publish as-is. For anything you write yourself — especially about anonymity — the exact wording and the logos live in Brand assets.